• Log in to the WordPress dashboard.
• Go to the “Appearance” section and click on the “Menus” option.
• In the “Create a new menu” section, enter a name for your menu and click the “Create Menu” button.
• Add menu items by selecting pages, posts, custom links, or categories from the left-hand column and clicking the “Add to Menu” button. You can rearrange the order of the menu items by dragging and dropping them into the desired order.
• If you want to create a drop-down menu, drag a menu item a little to the right of its parent item.
• When you’re finished adding and arranging menu items, click the “Save Menu” button.
• Next, you need to specify where you want the menu to appear on your site. To do this, go to the “Menu Settings” section and select the location(s) where you want the menu to display from the “Theme locations” drop-down menu.
• Click the “Save Changes” button to save your menu and display it on your site.

Keep in mind that the specific steps and options for adding a menu may vary depending on the theme you are using. If you have any trouble adding a menu, you may want to consult the theme’s documentation or contact the theme developer for assistance.

French:

Pour ajouter un menu à un thème WordPress, suivez ces étapes :

• Connectez-vous au tableau de bord WordPress.
• Accédez à la section “Apparence” et cliquez sur l’option “Menus”.
• Dans la section “Créer un nouveau menu”, entrez un nom pour votre menu et cliquez sur le bouton “Créer un menu”.
• Ajoutez des éléments de menu en sélectionnant des pages, des articles, des liens personnalisés ou des catégories dans la colonne de gauche et en cliquant sur le bouton “Ajouter au menu”. Vous pouvez réarranger l’ordre des éléments de menu en les faisant glisser et en les déposant dans l’ordre souhaité.
• Si vous souhaitez créer un menu déroulant, faites glisser un élément de menu un peu à droite de son élément parent.
• Lorsque vous avez terminé d’ajouter et de disposer les éléments de menu, cliquez sur le bouton “Enregistrer le menu”.
• Ensuite, vous devez spécifier où vous voulez que le menu apparaisse sur votre site. Pour ce faire, accédez à la section “Paramètres du menu” et sélectionnez l’emplacement où vous voulez afficher le menu dans la liste déroulante “Emplacements du thème”.
• Cliquez sur le bouton “Enregistrer les modifications” pour enregistrer votre menu et l’afficher sur votre site.

Notez que les étapes et les options spécifiques pour ajouter un menu peuvent varier en fonction du thème que vous utilisez. Si vous rencontrez des difficultés pour ajouter un menu, vous pouvez consulter la documentation du thème ou contacter le développeur du thème pour obtenir de l’aide.

German:

Um ein Menü in einem WordPress-Theme hinzuzufügen, folgen Sie diesen Schritten:

• Melden Sie sich im WordPress-Dashboard an.
• Gehen Sie zum Bereich “Erscheinungsbild” und klicken Sie auf die Option “Menüs”.
• Geben Sie im Bereich “Neues Menü erstellen” einen Namen für Ihr Menü ein und klicken Sie auf die Schaltfläche “Menü erstellen”.
• Fügen Sie Menüpunkte hinzu, indem Sie Seiten, Beiträge, benutzerdefinierte Links oder Kategorien aus der linken Spalte auswählen und auf die Schaltfläche “Zum Menü hinzufügen” klicken. Sie können die Reihenfolge der Menüpunkte ändern, indem Sie sie in die gewünschte Reihenfolge ziehen und ablegen.
• Wenn Sie ein Dropdown-Menü erstellen möchten, ziehen Sie einen Menüpunkt etwas nach rechts von seinem übergeordneten Element.
• Klicken Sie, wenn Sie mit dem Hinzufügen und Anordnen von Menüpunkten fertig sind, auf die Schaltfläche “Menü speichern”.
• Danach müssen Sie angeben, wo das Menü auf Ihrer Website erscheinen soll. Dazu gehen Sie in den Bereich “Menüeinstellungen” und wählen den Ort(e), an dem das Menü angezeigt werden soll, aus dem Dropdown-Menü “Themestandorte” aus.
• Klicken Sie auf die Schaltfläche “Änderungen speichern”, um Ihr Menü zu speichern und auf Ihrer Website anzuzeigen.

Beachten Sie, dass die spezifischen Schritte und Optionen zum Hinzufügen eines Menüs je nach verwendetem Theme variieren können. Wenn Sie Schwierigkeiten haben, ein Menü hinzuzufügen, sollten Sie die Dokumentation des Themes einsehen oder den Theme-Entwickler um Hilfe bitten.

Spanish

Para agregar un menú a un tema de WordPress, sigue estos pasos:

• Inicia sesión en el panel de control de WordPress.
• Ve a la sección “Apariencia” y haz clic en la opción “Menús”.
• En la sección “Crear un nuevo menú”, introduce un nombre para tu menú y haz clic en el botón “Crear menú”.
• Agrega elementos al menú seleccionando páginas, publicaciones, enlaces personalizados o categorías en la columna de la izquierda y haciendo clic en el botón “Añadir al menú”. Puedes reorganizar el orden de los elementos del menú arrastrándolos y soltándolos en el orden deseado.
• Si quieres crear un menú desplegable, arrastra un elemento del menú un poco hacia la derecha de su elemento principal.
• Cuando hayas terminado de agregar y ordenar los elementos del menú, haz clic en el botón “Guardar menú”.
• A continuación, debes especificar dónde quieres que aparezca el menú en tu sitio. Para ello, ve a la sección “Configuración del menú” y selecciona la ubicación(es) donde quieres mostrar el menú en el menú desplegable “Ubicaciones del tema”.
• Haz clic en el botón “Guardar cambios” para guardar tu menú y mostrarlo en tu sitio.

Ten en cuenta que los pasos y opciones específicos para agregar un menú pueden variar dependiendo del tema que estés usando. Si tienes problemas para agregar un menú, puedes consultar la documentación del tema o contactar al desarrollador del tema para obtener ayuda.

The post How to add a menu on the WordPress theme? appeared first on THEMEINWP.

To add a featured image to a WordPress post or page, follow these steps:

• Log in to your WordPress dashboard and go to the post or page where you want to add the featured image.
• Click on the “Edit” button to open the post or page editor.
• On the right side of the editor screen, you will see the “Featured Image” box. Click on the “Set featured image” link.
• A pop-up window will appear, allowing you to select an image from your media library or upload a new image.
• Once you have selected the image you want to use, click the “Set featured image” button to set it as the featured image for the post or page.
• Save or update your post or page to apply the changes.

Note:

If you don’t see the “Featured Image” box on the right side of the editor screen, you may need to click on the “Screen Options” button at the top of the page and enable the “Featured Image” option.

If your theme does not support featured images, you may need to add support for featured images in the theme’s functions.php file.

The post How to Add Featured Images in WordPress [Updated Guide!] appeared first on THEMEINWP.

1. Publish Evergreen and Unique Content
2. Optimise Your Blog Posts For SEO
3. Perform Keyword Research
4. Make Internal Linking a Habit
5. Build Quality Backlinks
6. Add Images To Your Post
7. Optimise Website Speed
8. Share Your Blog On Social Media
9. Publish Guest Posts
10.  Comment on Relevant Posts and Increase User Engagement

Conclusion

Introduction

Are you dissatisfied with your blog’s poor traffic? The issue of how to boost blog traffic is something that all bloggers should understand more about. Here’s what I’m talking about: there are likely more than 250 million blogs on the internet right now.

• Only around half of all blog entries receive more than eight shares.
• Only 42% of professionally promoted blog posts get more than ten engagements!
• And it appears that only about 1% of articles receive 1000 shares.

However, as a beginner, generating blog traffic that converts can sound a bit tedious. But you need not worry about it; boosting traffic isn’t rocket science; you just need to apply the proper knowledge that’ll help you to leverage your blog traffic.

In this article, we’re going to walk you through 10 tactics that’ll help you to boost your blog traffic. Without further ado, let’s get started.

1. Publish Evergreen and Unique Content

Content freshness is used as an SEO trick to get a lot of traffic to your website. To keep your content relevant, you’ll need to remove obsolete content and add new sections to your webpage. It’s just a quick makeover of old website content.

When we say that the content is “evergreen,” we mean that the content is relevant for a long duration after being published, ultimately resulting in increased traffic.

Of course, you must cover subjects relevant to your company year after year. “How to keep your desk organised” or “various pen types and when to use them,” for example, are pertinent evergreen subjects if you sell office supplies. If you want to generate leads for your landscaping company, posting about which plants grow best in your area might be a good evergreen topic.

The difficulty with coming up with outstanding evergreen ideas is that it frequently feels as if the most acceptable topics have already been explored, maybe to an extreme extent. In this situation, the goal will be to present a unique perspective on a well-known issue or to go into greater depth and provide more facts.

2. Optimize Blog Posts For SEO

Search engines use a variety of ranking elements to evaluate where a post should appear in search results. These can be divided into two categories: on-page and off-page optimization.

On-Page Optimization:

This category of optimization deals with the content on the page itself. Most of the time, they’re things you can control that occur on a page-by-page basis.

Focus on the following factors when optimizing a blog article for higher organic traffic:

• Add the primary keyword in URL slug, image file name.
• Add secondary keywords throughout your content and also in the heading tags.
• Write a strong title tag and meta description.
• Add alt text for images in your posts.
• Internally link to other relevant blog posts on your site.

Rank Math is a WordPress SEO plugin that makes it easy to improve the content using built-in recommendations. The plugin helps to adjust crucial SEO settings, decide which pages are indexable, and how your website appears in search with Structured data.

Rank Math saves you from countless hours of hard work and optimizes your posts, and, in turn, helps to boost your search engine rankings.

Off-Page Optimization:

Off-page optimization refers to anything that happens on a website that is not under your control.

Search engines use Off-page ranking variables to rank content in an unbiased manner. If all other on-page factors are equal, a site with 50 high-quality backlinks is unquestionably more authoritative than one with only two.

While focusing on off-page SEO may seem paradoxical, there are a few link-building strategies you can employ to optimize your blog for more significant website traffic:

• Publish guest posts with a link back to your blog on other websites in your niche.
• Contribute quotes to other people’s blog articles, along with a link back to your site.
• Participate as a guest on someone’s podcast and leave a comment.

3. Perform Keyword Research

Obviously, knowing what keyword you want to rank for is essential if you’re ranking on Google. Rank Math is not a dedicated keyword research tool, but it has a lot to offer to optimize your site to gain more traffic.

The plugin allows you to optimize your site for up to 5 focus keywords and ultimately increase website traffic.

Not only this, Rank Math helps you discover more keywords by pulling in automatic keyword suggestions from Google. You must first connect your website to your Rank Math account to give you intuitive keyword ideas. The combination of Rank Math with the Google Trends tool (Rank Math PRO only) allows you to check and compare the search trends.  

This is how you may use the Rank Math plugin to narrow down a keyword, but please note that it is not a substitute for a specialized keyword research tool. With its multiple functions, it just makes your job easier.

4. Make Internal Linking A Habit

Internal links link two pages on a website together. They aid search engines in navigating a website and encourage visitors to stay longer. These increases dwell time, pages per session, and bounce rate, all considerations in Google ranking.

Internal links can help you gain higher rankings, more traffic, and more pageviews.

When you’re creating new content (or updating old blog posts), make sure to:

• Link to another piece of content in your backlog.
• Return to your old content and add internal connections to your new material. This gives you an immediate advantage: Google’s crawlers can now pick up and index new content.

Rank Math is the ultimate game-changer as it helps you keep track of all the internal links on your site. Navigate to WordPress Dashboard > Posts, and you’ll notice the link counter as shown below:

5. Build Quality Backlinks

Backlinks are one of the numerous ranking variables Google considers when determining the search engine position of your blog. While it is no longer one of the top three ranking variables, it still contributes to your total ranking.

What most newbies don’t realize is that you need to build links organically. You can utilize our link-building advice to increase the authority of your blog. When another website links to yours, it tells Google that your site is reliable and relevant to the words in the anchor text (the clickable words).

Backlinks have the potential to deliver traffic to your site without relying on SEO. Users on those sites might click across to yours and explore, hopefully making a purchase.

6. Add Images To Your Post

Did you know that most people immediately scan any new page they come across? Only a few of them read it word to word. People can quickly determine whether or not your post is worth sharing simply by skimming through it.

Long-form content should be formatted in a way that makes it easy to share. This could imply:

• Write an introductory paragraph that tells people what’s in it in a few sentences.
• Use meaningful subheadings rather than “smart” ones.
• Use bulleted lists.
• Create infographics to explain statistics, tutorials, or listicles.
• Add Images, Infographics to your content.
• Upload videos to visually demonstrate a point.
• As a slideshow, create a slide deck to lead visitors through your content.

Rank Math has the best image optimization features. It adds ALT, and Title attributes to your images automatically. To do so, enable the Image SEO module and then navigate to General Settings > Images from the Rank Math menu.

7. Optimize Website Speed

No one likes to wait for a website to load slowly. Users will simply exit your website before it even loads if it is too slow.

Website speed and page load time are also important ranking factors for search engines. You must improve your WordPress performance to ensure that your website loads quickly. This necessitates the use of caching, avoiding unneeded bloat, and optimizing your images. You can use the PageSpeed Insights tool that’ll help analyze your site’s content and generate suggestions to make your site even faster.

8. Share Your Blog On Social Media

Encourage your readers to share your postings by making specific requests for people to share your content on Twitter, Facebook, and other social media platforms.

Not only should you experience an increase in traffic to your posts, but you may also be sending subtle signals to search engines about the popularity and quality of your posts.

Optimizing content for search, utilizing platforms like Pinterest, and posting on websites with a lot of organic traffic, such as Medium, would help boost traffic to your blog.

9. Publish Guest Posts

Guest posting on other blogs is an excellent approach to market your blog because it allows you to reach out to the dedicated audiences of other bloggers. This strategy also aids in establishing yourself as an authoritative figure and connecting with other leaders.

Guest Posting generates high traffic for your blog. Other marketing strategies, such as social networking and SEO, can help you generate traffic, but they will not help to bring you the most appropriate set of people on your site. You can’t rely on traffic alone. A company wants to build traffic channels that will give you highly relevant visitors interested in what you offer and are part of your target demographic.

Guest posting can be helpful in this situation. You can make use of the previously established loyal community of other blogs and direct them to yours if you write a good guest post.

10. Comment on Relevant Posts and Increase User Engagement

One great way to encourage engagement is to ask your readers about their thoughts and experiences about the topic at hand. Ask them what their burning questions are, and start reverting to their comments on your posts.

We see a lot of comments as bloggers. Many are spam, only a handful provide actual value, and even fewer are genuinely fascinating and noteworthy. You can do wonderful things for your own site’s visibility by participating in the comments of other blogs.

If you encourage people to leave comments on your site, treat them with respect and answer them. When your audience notices that you are paying attention to their reactions, they will be more likely to return to your website. Don’t worry about dealing with nasty or off-topic comments because engaging in a discussion can bring you closer to your readers.

Conclusion

These are the methods that will assist you in increasing the number of visitors to your website. However, you will not be able to increase your traffic overnight. This is a cumbersome process. You must have a certain amount of patience.

However, keep in mind that high-quality content is essential. If you employ all of these tactics on your site but neglect to provide high-quality content, your efforts will be in vain. Your content will not appear in Google’s search results.

Which approach do you implement to increase the number of visitors to your website? Tell us in the comments section. We are happy to hear from you.

The post How to Boost Blog Traffic in 2021 appeared first on THEMEINWP.

Let’s start by exploring how cache works!

What is Caching?

Before we dive into how to clear WordPress Cache, first, you need to understand what WordPress Caching is.

The purpose of caching is to speed up the website and improve the overall user experience.

For a WordPress website there are three types of cache:

• Browser – a place on your computer or device where your browser stores the information about a website that doesn’t change often. Rather than downloading the same information every time you visit the website, the browser pulls the information from its memory. The web page loads faster and the network uses fewer data.
• Cache Plugin – a plugin designed specifically to deliver premade web pages, speeding up the time it takes to recreate the page from HTML instructions.
• Server Cache – using their own cache plugins or scripts your host might store premade web pages in memory to deliver to your visitors, reducing the load on the server.

In short, Whenever you visit a website, your browser will download static content, such as HTML, Javascript, CSS, and image. The data is then stored as cache files in your local storage. So when you revisit the same website, it will load faster as you already have parts of the content in your device.

Reasons Why You Need to Clear Your WordPress Cache

New Content Isn’t Displaying

If you’ve ever used caching on your website and made an update, chances are you’ve run into this issue.

Most commonly, this happens when you make changes in the WordPress customizer, or you update an existing page or post on your WordPress website.

Some WordPress caching plugins automatically clear (also known as “purge”) their cache when you make an update to a page or post. However, in some instances, you may still need to clear the WordPress cache manually.

It’s worth noting though that even if you clear your WordPress cache, you’ll also need to clear your browser cache. Or alternatively, use an incognito window to see your changes if the content has been cached by your browser.

Plugin & Theme Updates

After you’ve updated your plugins and your theme, you should always clear your WordPress cache, why?

Picture this, your caching plugin has cached all the assets (CSS, JS) of your other plugins and theme, you update, and suddenly your website is broken. 😱This is because the CSS/JS files are out of date.

Clear your WordPress cache, refresh your browser cache and et voila! Your site should be working again!

One of the most common questions any WordPress plugin or theme company receives is, “why did my website stop working after the last update?” And the most common response to that is “clear your cache and try again.”

And often it works! That’s why you need to clear the WordPress cache after each and every plugin or theme update you perform.

Having said that, let’s take a look at how to clear your cache in WordPress.

How to Clear Cache in WordPress?

Browser Cache

In a bid to provide a better user experience while browsing, modern-day browsers come fitted with caching capabilities. Whether you are using Chrome, Mozilla Firefox, Edge, or Safari, your browser automatically caches content from the websites you visit.

Clear your web browser cache

The steps to do this vary based on which browser you’re using. Here’s what to do for each of the main three:

Chrome

Click on the three dots in the top right corner of the browser. Select More Tools from the dropdown menu, then Clear Browsing Data.

For more details, click here

Firefox

Click on the hamburger menu in the top right, then choose Preferences.

Select Privacy and Security on the right side of the screen, then scroll down to find the Cookies and Site Data section. Click Clear Data.

Make sure the box next to Cached Web Content is checked (you can remove the one next to Cookies and Site Data. If you don’t want to deal with having to re-log into your various accounts). Click Clear. 

Safari

Choose Preferences from the main Safari menu.

Select Privacy from the Preferences menu, then click Manage Website Data and Remove All.

Select Privacy from the Preferences menu, then click Manage Website Data and Remove All.

Plugin Cache

If you are using a WordPress caching plugin on your site, then you need to clear your plugin cache. Most caching plugins allow you to easily do that from the plugin’s Settings page.

How to Clear Cache in WP Rocket

The post How to Clear Your Cache in WordPress appeared first on THEMEINWP.

Create a category (or tag) in WordPress

1. Log in to your WordPress Admin page
2. Click on Posts > Categories
3. Under Name, type the category you wish to create
4. The slug field below will be your page’s name in the URL. You can leave this field empty. WordPress will automatically fill it with your category name and replace spaces with hyphens.
5. To create this category as a subcategory, select the higher level category from the Parent Category drop-down menu. This will appear as a subcategory of the selected parent category. Subcategories can help further focus your article topics while maintaining a cohesive content structure. Tags do not support hierarchy or subtags.
6. Enter a Description that accurately describes the content of this category or tag, in less than 20 words. Your category or tag descriptions only appear on your website with certain themes, so make sure to test whether your theme displays descriptions to your visitors.
7. Click Add New Category (or Tag) at the bottom.

The post WordPress Categories and Tags: Adding and deleting appeared first on THEMEINWP.

WordPress assigns the table prefix wp_ to its MySQL database tables, but this prefix can be anything you choose. This allows you to create unique identifiers for each blog in your database. For example, let’s say you have three blogs to set up, with the names Athos, Porthos, and Aramis. You should substitute the prefix wp_ in each blog’s
wp-config.php:

Main blog:

$table_prefix = 'athos_'; 

Projects blog:

$table_prefix = 'porthos_'; 

Test blog:

$table_prefix = 'aramis_'; 

As noted, you may use a prefix of your own making. Those provided here are for example only.

Video Credit: wordpress.tv

The post Multiple WordPress installations in a single database (Video Tutorial) appeared first on THEMEINWP.

As you may already know every page and post in WordPress has a unique URL which is used to access and read the contents of that post. The other fancy name for a URL is permalink which means permanent link because the URL once given to a post should remain permanent.

Visitors can bookmark permalinks for later use, share on their social profiles and link to them from their own content.

What are WordPress permalinks?

WordPress permalinks by default are a bunch of numbers and dashes also known as ugly URLs. If you make a post in WordPress and see it’s URL, it will be like, for example 

http://example.com/?p=123

From where that p=123 comes from is basically the post ID number in your WordPress database wp_posts table.

WordPress will keep on increment these numbers for the posts you make. Although this functionality assures there will be no two posts with the same URL but the default URL structure lacks human readability and other issues discussed in next section.

Why change permalinks in WordPress?

The default permalink structure in WordPress is neither user-friendly nor SEO friendly and that’s why you should change it.

Which one of the following two URLs make more sense to you?

http://example.com/?p=123 or http://example.com/wordpress-themes

The latter one is also called a pretty link which is certainly more obvious giving more clues about the article’s content. It will get more shares results in more traffic.

The keywords in the pretty permalink will make it even more SEO friendly and make search engines job easier to crawl and index your pages.

The Permalink Settings Page Explained

Now you know why pretty permalinks are important, it’s time to change WordPress ugly URLs to pretty permalinks.

• From your WordPress dashboard, go to Settings > Permalinks.

• Plain
  https://www.example.com/?p=123
• Day and name
  https://www.example.com/2016/01/22/sample-post/
• Month and name
  https://www.example.com/2016/01/sample-post/
• Numeric
  https://www.example.com/archives/123
• Post name
  https://www.example.com/sample-post/
• Custom Structure
  Choose your own URL structure using available tags.

Choosing a Permalink Structure

Most WordPress SEO experts agree that the best permalink structure is the one that uses the post name in the URL. The default options allow you to choose from day and name, month and name, and post name URL structure. There is also an option to have numeric permalinks. Numeric permalinks are better than the ugly URLs but they are not considered as good as the URLs with post name.

You need to choose one of the default options by clicking the radio button next to it and save your settings.

Apart from the default options, you can also create your own Permalink structure using special tags. The available tags that you can use are:

• %year% – Four digit year of post, e.g. 2014.
• %monthnum% – Two digit month of post, e.g 07.
• %day% – Two digit day of the mont, e.g. 18.
• %hour%
• %minute%
• %second%
• %post_id% – The unique ID number of the post example, 123.
• %postname% – The title of the post sanitized to be used in post URL, e.g. how-to-set-up-permalinks-in-wordpress
• %category% – Category name sanitized to be used in URL. e.g. wordpress-tutorials.
• %author% – Author name sanitized to be used in URL. e.g. themeinwp-staff.

WordPress allows you to use whatever structure you want. However, you are required to use %postname% and %post_id% for your individual post. These tags are unique identifier that help WordPress locate the post from the database. Same goes for your category archives. They must have %category% in them.

We recommend reviewing which permalink structure you prefer before you start publishing content. Note that if you change your permalink structure at a later date, your post and page URL’s will also change. Therefore if you change your permalink structure in the future, you will need to set up 301 redirect in your .htaccess file in order to redirect users to proper content.

Troubleshooting User-Friendly Permalink Structure

In rare cases, your server may not have this module enabled. In that case you will see a notice in your Permalink settings page informing you that WordPress cannot write to the .htaccess file.

WordPress Permalinks need mod_rewrite module installed on your web server. WordPress also uses a special server configuration file called .htaccess to use pretty permalinks. 

The two most common causes for permalinks not working are:

1. Incorrect File Permissions

In correct file permissions stop WordPress from creating or writing to the .htaccess file. To solve this issue you would need to connect to your website using an FTP client. Make sure your FTP client is set to show hidden files. You will see a .htaccess file in your website’s root directory. If you do not see it, then you need to create one. After that simply copy and paste the rewrite code shown in Permalinks settings into your .htaccess file and save it.

2. mod_rewrite Module is Not Available on Your Server

For permalinks to work, you need mod_rewrite module enabled on your webserver. If they are not then you need to contact your hosting service provider and ask them to enable it for you.

We hope this article helped you set up Permalinks in WordPress. It will certainly provide the SEO boost your site deserves.

The post The Ultimate SEO-Friendly WordPress URLs Structure appeared first on THEMEINWP.